WHO WE WORK WITH
Evaluate an additional revenue opportunity per show. Your team supplies and approves the content; we handle the agreed setup, delivery, fan support and reporting. Costs and responsibilities are written down before launch.
Bring an optional artist-branded offer into tour planning. Review the commercial terms with the artist team, and use available sales and opt-in fan information to inform future dates—not as a guarantee of demand.
Your ticketing stays as it is. Attendees get an approved digital perk through venue QR codes or claim links, and you get a show with more for fans to buy into. Nothing changes in your on-sale.
Your name on the checkout, your content in fans' hands, and a direct, opt-in relationship with the people in the room.
Illustrative managed campaign
Suppose a show has 1,000 attendees and 10% buy a $10 optional extra. These are hypothetical assumptions—not CWM results, a forecast, or a promised conversion rate.
1,000 attendees × 10% buying × $10 = $1,000 additional gross sales
That is $1 in additional gross sales per attendee. The $1,000 is not artist earnings or net profit.
Artist proceeds depend on taxes, fees, agreed campaign costs and the revenue share in the written proposal. This example is for a managed campaign, not the planned $29.99-per-show Tour Data Pass. Actual sales may be lower or higher; no return is guaranteed.
$29.99per show, planned
Keep your existing ticketing. Offer attendees a digital perk through venue QR codes or claim links, and build an opt-in fan list subject to fan consent. The self-serve portal is in planning; there is no signup or checkout yet.
Request early accessAgreed per campaign.
A managed launch: artist-branded checkout where supported or connected redemption, approved digital and physical extras, and fulfillment and fan support as defined in the written proposal.
Discuss a full partnershipYour team supplies and approves the content. We manage campaign setup, delivery, fulfillment, and fan support so you can focus on the show.
Sell tickets and extras together where supported, or connect redemption to the ticketing you already use.
Where integrated checkout is supported, fans buy the ticket and approved extra in one artist-branded transaction. If you keep existing ticketing, we connect redemption to those sales; fans may need a separate access step, and they receive clear instructions for it.
You approve the content. We manage the workflow.
Your team supplies and approves the content. We handle digital delivery and fan support, and coordinate physical production and shipping when those services are confirmed in the proposal.
Build a direct, permission-based audience relationship.
Access and use permission-based fan information subject to consent and agreed data terms—useful for planning routing, local announcements, and future presales.
Artist-branded ticketing and bundles, managed fulfillment and fan support, and a permission-based fan relationship—scoped to your shows.
Plan your next show or tour
How we do it
Where supported, tickets and approved extras are sold together in an integrated artist-branded checkout. With existing ticketing, redemption is connected to your ticket sales instead.
Why it is smarter
Fans receive clear access instructions. Connected redemption may require a separate access step—we explain the exact journey before launch.
How we do it
Your team supplies and approves the content. We manage campaign setup, digital delivery, fan support, and physical fulfillment when confirmed in the proposal.
Why it is smarter
A defined managed workflow reduces technical and administrative work for the artist, management team, and venue partners.
How we do it
Access and use permission-based fan information subject to consent and agreed data terms.
Why it is smarter
A direct, opt-in relationship that supports future presales, routing, and announcements—within the agreed terms.
How we do it
The planned Tour Data Pass is a flat $29.99 per show. For a Full Whitelabel Partnership, fees, digital pricing, the artist share, any production or shipping costs, and refund and support responsibilities are agreed per campaign.
Why it is smarter
You know the price or the written terms before fans see the offer.
Who it’s for
Guides for the questions that shape a practical launch, by type of act.
Connect each live set to an approved bonus, tour artifact, or physical keepsake.
Read the guideGive a club night, residency, or tour chapter an artist-led collectible afterlife.
Read the guideBuild city-specific fan moments with cultural context and artist-controlled permissions.
Read the guideThe ticket is only the beginning. The strongest moment to grow fan value—and the relationship behind it—is while attention is already focused on the live experience.
atVenu’s Fan Spending Report explores merchandise purchases in its live-event reporting. Merchandise spending is not a measure of demand for a CWM digital extra.
The smarter move
Use third-party research as background, not as a forecast. Evaluate your own offer, audience and campaign costs before committing.
How ComesWithMusic fills the gap
Artist-branded tickets and extras give fans more to buy into, with fulfillment managed and fan information handled by consent.
Read the primary-source research, check shared language in the glossary, or use the category comparison when evaluating options.
Stay updated on product news and live-entertainment insights.
Useful updates, sent with care.
Start with the planned Tour Data Pass for dates already on sale, or a managed partnership for your next launch.
Primarily artist managers and booking agents evaluating an additional offer for a show or tour. We also support promoters, venues and the artists they work with: musicians, comedians, DJs, speakers and diaspora artists. Your team supplies and approves the content; we handle agreed campaign setup, delivery, fulfillment and fan support.
If your dates are already on sale through venue or third-party ticketing, the planned Self-Serve Tour Data Pass is designed for you: $29.99 per show, alongside your existing ticketing. It is coming soon, so request early access through the contact page. If you are planning a new tour launch with lead time before tickets go on sale, discuss a Full Whitelabel Partnership.
The Tour Data Pass is planned as a self-serve layer that runs alongside your existing ticketing without changing your ticket setup. You add a digital perk, share venue QR codes or claim links, and fans who choose to claim it provide opt-in contact details subject to their consent. The portal is not yet available; there is no signup or checkout today, and features and timing may change before launch.
Commercial terms are agreed per campaign. The written proposal covers ticketing and processing fees, digital pricing and the artist share, any production, manufacturing, or shipping costs, and who handles refunds and fan support.
The planned Tour Data Pass is a flat $29.99 per show. For a Full Whitelabel Partnership, costs and any revenue share depend on scope and are set out in the campaign proposal before anything goes live.
Whatever the artist team supplies and approves—a comedy bit, extended track, behind-the-scenes video, downloadable poster, or a physical extra when those services are confirmed in the proposal. Fans receive clear access instructions for the content attached to their ticket.
The artist team can access and use permission-based fan information subject to fan consent and the data terms agreed for the campaign. Exports and permitted uses are confirmed before launch.
Yes. The bundle format is artist-led—a stand-up special, an unreleased mix, a talk recording, a tour documentary clip. Anything the team can supply and approve that gives the fan something extra.
No. Where supported, tickets and extras can be sold together in an integrated artist-branded checkout. If you keep your existing ticketing, ComesWithMusic can connect redemption to it—fans may need a separate access step to claim their extra.
With integrated checkout, the ticket and extra are purchased together. With connected redemption, the fan buys through your existing ticketing and then follows clear instructions to unlock the extra. The exact steps depend on the ticketing configuration and are explained before launch.
International plans are scoped market by market. Ticketing roles, tax treatment, fulfillment, consent, and delivery expectations are reviewed for the dates and partners involved before an offer is published.
Dates already on sale: request early access to the planned $29.99-per-show Tour Data Pass. Upcoming launch: talk to us about a Full Whitelabel Partnership, with terms agreed per campaign.
